The Memoir Blog

Sales intelligence for
B2B SaaS founders.

Practical articles on closing deals, understanding your market, and building a sales process that compounds over time.

All posts Sales Intelligence PMF & Discovery CRM & Automation Founder Sales Guides

AI notetakers vs call intelligence — what's actually the difference?

Every tool claims to be "AI-powered." But there's a massive gap between a tool that records your calls and one that tells you what your market actually wants. Here's how to tell them apart.

Why your CRM is always out of date — and what to do about it

Manual CRM updates fail because humans are optimists. Here's how sales teams are automating the whole process end-to-end.

How to find PMF signals hiding in your sales calls

The best product-market fit data isn't in your analytics. It's in what your prospects say in the first 90 seconds of a discovery call.

The 5 questions every SaaS founder should ask in a discovery call

Most founders ask too many feature questions and not enough pain questions. Here's the framework that changes your close rate.

30 objection handling scripts for B2B SaaS (with examples)

Real responses for the 30 most common objections — including "it's too expensive," "we already have something," and "let me think about it."

HubSpot CRM setup guide for early-stage SaaS founders

The minimal HubSpot configuration that gives you pipeline visibility without turning into a data entry nightmare for your team.

How to define your ICP from your first 20 sales calls

You don't need surveys or market research. Your ICP is already in your call transcripts — if you know how to extract it.

Jan 14, 2025

6 min read

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Sales intelligence forB2B SaaS founders.

Stop reading aboutintelligence. Get some.

Sales intelligence for
B2B SaaS founders.

Stop reading about
intelligence. Get some.